Looks like everything went through. I was on there (logged in) before the specified time (refreshing and refreshing). When it came up at 10am I picked a box and went through the process of buying/paying on Etsy. By the time I got back to the Phat Fibers site, at 10:03, all the boxes seemed to be gone!
This was my first time trying for this, and I chose a box with a mixture of fiber and yarn. I can't wait to receive/share the goodies!
They will be putting more boxes for sale later in the day--sending good luck out to those trying to get one!
Makes me feel a bit better about missing out on Rhinebeck (again) this year.